Real experience. Straight answers
Vif Labs is the software studio of Coral Moon Ventures Inc., working with founders and companies across Canada and the United States. Years of building software by hand, a business of our own to run, and a simple way of working: tell you the truth, do the work properly, and leave you owning every piece of it.
- Building software since before AI could write it
- Clients in Canada and abroad
- Canada and the US, by video call
- One fixed price, every job
Why Vif Labs exists
To make AI work for everyone, not just tech people. Nearly everyone we talk to knows AI could help them. Many have tried, and have a half-working app or a pile of spent credits to show for it. We started Vif Labs so more of them actually get there.
With AI, almost anything can be made fast.
An app, a model, an automation: the first version now takes hours, not months. That part is real, and we use it every day.
Without guardrails, most of it goes to waste.
Half-working apps, features that buckle under real users, workflows that quietly do the wrong thing. The tools don’t know what they missed. Someone with experience has to.
AI-first, expert-guided.
We built software before AI could write a line of it, and through every wave since. We bring that experience so the AI part is never your worry, at one fixed price you see before we start.
A note from the founder
You shouldn’t have to choose between fast and done properly. Here’s who you’d be working with, and why you can have both.
I learned software before AI could write a line of code, when every feature was typed, tested and fixed by hand, and every mistake taught you something you didn’t forget. Since then I’ve built web and mobile products for companies in several countries, and taken a SaaS product for a US client from its first commit to production.
When AI tools arrived, I didn’t watch from the sidelines. I put each one to work on real projects and learned exactly what it does well and where it quietly lets you down. That’s why I can take an app it built and make it production-ready, and why I can quote one fixed price without hedging.
I run this business myself, so I know what it means to watch every dollar and wait on every deadline. Your budget and your launch date get the same respect as mine.
Bring me the app, the idea or the use case. I’ll tell you honestly what it needs, explain it plainly, and look after it like it’s my own. And if I’m not the right fit, I’ll say so.
Founder, Vif Labs
- In software
- Since before AI coding tools existed, and building with them every day now
- Has built
- Web apps, mobile apps, SaaS products and AI features, for clients in Canada and abroad
- Most recently
- A SaaS product for a US client, from first commit to production
- Works with
- Founders and companies across Canada and the United States, by video call
Four things you can count on
Whatever the size of the job, these come with it.
- Direct access. The person on your first call does the work and answers your questions afterwards. Nothing gets lost in a hand-off.
- An honest first answer. If you need less than you feared, we say so. If you need more, we explain why before you spend anything. If AI is the wrong tool, we tell you.
- Plain language. You should never need a dictionary to understand your own product. If something is unclear, that’s ours to fix.
- No surprises on cost. One fixed price in writing before work starts, nothing added without asking you first, and you never pay for our iterations.
Part of a small family
Vif is French for lively. Vif Labs makes the software work. Our sister studio helps people find it.
Need customers to find it?
Marketing, ads, video, social content, websites and landing pages are made by Vif Studios.
- Legal name
- Vif Labs is a business name of Coral Moon Ventures Inc., a corporation registered in Ontario, Canada.
- Where we work
- Ontario, Canada. Founders and companies across Canada and the United States, by video call.
- [email protected]. We reply within two business days.
Something to ship, build or automate?
Tell us about it. The call is free, and you’ll leave with a clear next step, whether or not it involves us.